The T8 Lighting Project

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The T8 Lighting Project
To support the set of increased lighting measures announced in the October 2010 Implementation Manual, the BPA Program Marketing team developed a suite of marketing tools to help you reach commercial end-users – The T8 Lighting Project. These tools are customizable to include your contact information and to reflect your program incentive reimbursement cap.

The campaign targets commercial end-users through three key message categories; financial benefit, business benefit, and greater good. The campaign materials are organized into eight themes that lead up to July 2012, the expiration date for program incentives.

Download previews of the materials for the T8 Lighting Project themes:

MESSAGE THEME	PREVIEW PDF
Program Overview	(PDF - 660KB)
Earth Day	(PDF - 162 KB)
Program Urgency	(PDF - 667KB)
Warehouse Benefits	(PDF - 618KB)
Improve Light Quality	(PDF - 711KB)
Increase Property Value	(PDF - 541KB)
October is Energy Awareness Month	(PDF - 152KB)
Time is Running Out (2 versions)	(PDF - 415KB)

Please contact Dave Moody for any of the materials you would like complete files. The file sizes are too large to easily download from our website. We will mail a disk with the materials you would like to customize.

Additional Campaign Resources:

Utility Co-op Printing: BPA is offering cooperative printing to any utility that opts-in and pays for their mailing costs. Use the form linked here to opt-in by email Dave Moody, Commercial Marketing Specialist Contractor.

Style Guide: This will give you an overview of how to best use the resources provided here.