How does a story
about a California utility fit into a BPA regional publication? The answer
is a description of a highly successful education program. Regional utilities
may want to borrow these ideas, including Save a Watt (SAW) masks that are
available to BPA public utility customers free of charge. (Contact Jennifer
Wood at
(509) 527-6230 to order masks.)
Redding Electric Utility (REU) Energy Services Manager Pat Keener viewed the SAW masks at a Northwest Public Power Association event in 2002. "I thought they were fantastic," Keener said of the masks. "Bring some excitement into an educational presentation, and the kids enjoy it a lot more." REU purchased masks from BPA, and added the REU logo and web address. Adrian Mallery, REU Account Manager Residential/Small Commercial and also Conservation Manager, took Keener's concept and developed it into a program to teach local fourth and fifth graders the basics of electricity, including safety, and also the importance of conservation of electric energy and water.
The education program gained ground in 2003 - 2004, and will include up to 2,000 students this year. The utility plans to expand the program by following up with the same students when they are in seventh and eighth grades. By teaching students, REU is reaching their parents and the community.
Features of the program include:
How does REU gauge the success of the program?
"Through increased activity on REU's web site, particularly hits on our Apogee energy calculator," Mallery said. "REU contracts with Apogee for the use of its Energy Calculator program - Apogee is amazed by the volume of hits the calculator receives, especially at such a small utility as REU. We meet with the school teachers before presenting the education program, and


Customers stopped by Richland City Hall for cookies and coffee, energy savings and safety tips, household insulation gaskets, and other miscellaneous items to use in their home to help conserve energy. Free energy audits were scheduled for customers who visited City Hall.
The City of Richland Environmental Education Department and Save a Watt demonstrated to elementary students how to save energy.
RES linemen demonstrated electrical safety to more than 450 elementary students.
Staff received many positive comments from customers during Public Power Week and, as always, RES enjoys celebrating with customers and providing them with valuable information.
-- Dawn Senger
(509) 942-7436

edge of town, the utility sets up shop in an empty store front downtown.
This year, OTEC staff handed out candy and Save a Watt night lights. Steve Schauer, Member Services Manager, reported that more than 1,000 nightlights were given out in one hour.
-- Steve Schauer (541) 523-3616
(Contact Becky Clark at BPA for information on purchasing SAW nightlights. (503) 230-3158)

Baker City, Oregon, hosts a community trick or treat event each October in the downtown area to encourage children to go to local businesses for treats instead of through neighborhoods after dark.
Oregon Trail Electric Coop participates in the event each year. Since the OTEC building is located on the
suggest students be given extra credit for conducting an audit online with their parents, with the caveat, the student returns with a printed, completed audit. Our staff attributes the high use of the energy calculator to our school education program.
"Letters from students are also a good gauge of success. Students let us know they are really getting something out of the program. One student said she thought it was great, but said, 'I should have never told my parents to turn the lights off and shut the refrigerator, because now I get in trouble.'
"At one area school, our team was wrapping up the presentation and packing up to leave, and, as usual, kids stuck around and asked more questions. About 50 kids lined up and asked for the REU Team's autograph. This type of response tells us the program is a resounding success."
James C. Feider, REU Director said, "This program has been a tremendous outreach to our community. It's amazing to see how the young people in our community truly realize the importance of energy and water conservation and want to take what they learn at these presentations home to their families to encourage further energy savings."
REU Smart Service Bright Ideas!
-- Contact Adrian Mallery (530) 339-7210

