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Residential products promotion



To ensure energy savings goals are met now and in the future, BPA is offering the Simple Steps, Smart Savings™ promotion. This promotion offers residential opportunities in CFLs, light fixtures, showerheads and other measures through a variety of channels including retail markdown, builder channel promotions, direct mail and direct installation.

BPA contracted with Fluid Market Strategies to develop the Simple Steps, Smart Savings™ promotion, which has been active since April 1, 2010. Fluid provides retail and builder channel coordination to replace the previous Change-a-Light model. Fluid also offers a menu of direct installation opportunities as part of the Simple Steps, Smart Savings™ promotion, including:

  • Full-service direct install model
  • Training and infrastructure support
  • Bulk purchase of CFLs, showerheads and more
Resources
Residential products promotion FAQs for utilities (PDF, 30k)
Planning, Tracking and Reporting System Quick Reference Guides
Simple Steps, Smart Savings partner site for utilities and industry partners

Please contact Megan McCabe at Fluid for more information.

For more information about BPA residential products promotions, contact your Energy Efficiency Representative or Sarah Moore, 503-230-4157.



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