Bonneville Power Administration
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BPA developed a region-wide, segmented view of retail utility customers. The goal of the BPA residential segmentation research is to provide the BPA customer utilities localized information about their residential customers. This information will assist Western Oregon utilities in:
This segmentation research conducted for Western Oregon is unique and directly applicable to the effectively targeting the end customer for Western Oregon utilities. It provides insight into how to best design, implement and market energy efficiency to your utility customers. It also creates an opportunity to benefit from the marketing efforts of BPA throughout Western Oregon and the opportunity to share in marketing efforts with other utilities. The objective is greater energy savings through greater participation in energy efficiency programs by utility customers.
Interesting data, what are the next steps?
Regional Segmentation Information
View the reports for the Western Oregon sub-region:
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