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 Energy Efficiency Residential Marketing Toolkit
To help utilities and their trade allies reach out to customers, BPA has created a suite of marketing materials to promote residential energy efficiency upgrades. This leverages the Regional Marketing Toolkit created by NEEA in order to help BPA's customer utilities promote water heating, Heating, Ventilation, and Air Conditioning (HVAC), and weatherization measures.

Guided by customer input BPA has developed a number of materials including bill inserts, one sheets, advertisements, and HTML email templates Pieces labeled as partner directed at a partner audience, whereas those marked customer are directed at an end user audience, but can be customized to suit a variety of needs including trade ally marketing to end users.

These materials are being provided in their source format (Adobe InDesign) so that customers can customize these tools to fit their needs. Should you need assistance with this customization we have included a form that can be completed and returned to BPA to request assistance in modifying these materials. Please note the images included in these source files are only available to use in the formats provided and should not be incorporated into other materials.
 Heating, Ventilation, Air Conditioning (HVAC)
Ductless Heat Pumps (DHP)

DHP Partner Email
DHP Partner Email

Performance Tested Comfort Systems (PTCS)

Man drinking directly from coffee pot
PTCS Customer Ad

 Water Heaters
Efficient Water Heaters (EWH)

Man Singing in Shower
EWH Customer Ad

Heat Pump Water Heaters (HPWH)

Front of brochure-Kid in bath all lathered upBack of brochure
HPWH Customer Direct Mail

Residential Weatherization

Kid in foil helmet a cape
Weatherization  Customer Ad

 Request Customized Print Materials

If you are unable to customize your own marketing materials, you can request customization by BPA. To request customization, fill out the customization form, attach your logo as a high-resolution image (.JPG, .TIF, .PNG), and email to We will provide a print-ready PDF file of printed materials.


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