​To help utilities and their trade allies reach out to customers via social media, BPA has developed a suite of customizable social media assets for utilities to use at their discretion. These materials available here to download are packaged as design files so utilities can customize them or use single elements however they wish for their social media platforms. 

The Copy Library can be used to create standalone posts, paired with the customizable images available in our library, or be used as supplemental copy for your other social media efforts. Please note: The library uses icons to indicate the appropriate platform (Facebook or Twitter) for each content, along with the information reference and character count. When posting, please remember to cite your source (i.e. energystar.gov). Do not list the character count.

These customizable images are available to download as packaged design files for use with Adobe InDesign. Additional images are available in the Stock Photo Library.

​   Ductless Heat Pumps	​
​Heat Pump Water Heaters	​
​   LED 1	​
​   LED 2	​
​LED 3	​
​   Smart Thermostats	​
​   PTCS 1	​
​PTCS 2	​
​ Weatherization 1	​
​Weatherization 2	​