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Joel D. Cook
Senior Vice President, Power Services
​Joel Cook joined BPA as the senior vice president of Power Services in June 2017. In this position he is responsible for the acquisition and sales of wholesale and bulk power; generation asset management of the federal hydro system and one nuclear plant; energy efficiency; management of wholesale power contracts and rates; and business relationships with more than 140 retail utility customers. Power Services produces $3 billion in annual revenues and has an annual capital budget of over $200 million.  

Cook came to BPA from Talen Energy in Allentown, Pennsylvania, where he was the vice president of Retail Marketing and Western Trading. At Talen, one of the largest independent power producers in the United States, Cook oversaw Western U.S. marketing and trading operations, Eastern U.S. (PJM) competitive retail electric and natural gas marketing, and oversite of 13 mechanical engineering and construction companies. 

Cook has over 25 years’ experience in wholesale and retail energy commodity sales, marketing, trading, supply, operations, and risk management. His commodity expertise includes electric, natural gas, coal, renewable energy, oil, petroleum products and nuclear fuel. 

Cook has a Master in Business Administration with a concentration in finance from the University of Montana, and a Bachelor of Science in petroleum engineering from the Montana College of Mineral Science and Technology.

Joel is married, has two daughters, and enjoys hunting and other outdoor activities.