Residential Marketing Toolkit

To help utilities and their trade allies reach out to customers, BPA has created a suite of marketing materials to promote residential energy efficiency upgrades. This leverages the Regional Marketing Toolkit created by NEEA in order to help BPA's customer utilities promote water heating, Heating, Ventilation, and Air Conditioning (HVAC), and weatherization measures.
Guided by customer input BPA has developed a number of materials including bill inserts, one sheets, advertisements, and HTML email templates. Pieces labeled as partner are directed at a partner audience, whereas those marked customer are directed at an end user audience, but can be customized to suit a variety of needs including trade ally marketing to end users.
There are two ways to customize these promotional materials. The materials linked below on this webpage are in their source format (Adobe InDesign) so that customers can customize these tools with  Adobe software tools to fit their needs. Please note all text and incentive levels are placeholder copy and can be updated to reflect your program’s offerings.
All of BPA's promotional materials are also available for utilities and their trade allies to customize through simple online templates located on  BPA's Energy Efficiency’s Marketing Portal
Should you need assistance with any customization, please contact your EER. Please note the images included in these source files are only available to use in the formats provided and should not be incorporated into other materials.