Commercial Marketing Toolkit

To help utilities and their trade allies reach out to customers, BPA has created a suite of marketing materials to promote commercial energy efficiency upgrades. 

Guided by customer input, BPA has developed a number of materials including bill inserts, one sheets, advertisements, and HTML email templates that can be customized to suit a variety of needs including trade ally marketing to end users.

There are two ways to customize these promotional materials. The materials linked below on this webpage are in their source format (Adobe InDesign) so that customers can customize these tools with Adobe software tools to fit their needs. Please note all text and incentive levels are placeholder copy and can be updated to reflect your program’s offerings.  
All promotional materials are also available for utilities and their trade allies to customize through simple online templates located on BPA's Energy Efficiency’s Marketing Portal
Should you need assistance with any customization, please contact your energy efficiency representative. Please note the images included in these source files are only available to use in the formats provided and should not be incorporated into other materials. 

Should you need assistance with any customization, please contact your EER. Please note the images included in these source files are only available to use in the formats provided and should not be incorporated into other materials