Commercial Marketing Toolkit

To help utilities and their trade allies reach out to their customers, BPA offers a suite of marketing materials to promote commercial energy efficiency upgrades. Guided by customer input, BPA developed these materials including bill inserts, flyers, advertisements, and HTML email templates that can be customized to suit a variety of needs including trade ally marketing to end users.

The materials linked below include their source format (Adobe InDesign) so that customers can customize these graphic products with Adobe software to customize to their needs and brand. Please note all text and incentive levels are placeholder copy and can be updated to reflect your program’s offerings. 

Please note the images included in these source files are only available to use in the formats provided and should not be incorporated into other materials. The BPA Stock Photo Library also contains images that can be used with BPA marketing materials. 

Should you need assistance with any customization, please contact your energy efficiency representative.