Marketing Resources

BPA Energy Efficiency’s Marketing Portal allows our utility customers, trade allies and contractors to customize BPA program marketing materials through a simple online template. Additional marketing tools are also available including original design files, stock photos, and case studies.

The Energy Efficiency Marketing Portal allows you to customize BPA marketing materials using creative, high-quality templates. The Portal is free and available to utilities interested in promoting energy-efficiency programs and incentives to their customers.

Here's how to get started:

Create a username and password on the Energy Efficiency Marketing Portal
Download written instructions or watch the videos
- Learn the basics of how to upload your logo and update your contact information (Read | Watch)
- Take advantage of all customization options (Read | Watch)

Need More? If the Energy Efficiency Marketing Portal does not meet your design needs or you have a custom project, the BPA marketing team can help. Please contact your EER who will connect you with a member of the marketing team.
Additional marketing services include:

Informational sheets
Social media support
Photo library
Spanish-translated materials
Graphic design

To help utilities and their trade allies reach out to customers via social media, BPA has developed a suite of customizable social media assets for utilities to use at their discretion. These materials available here to download are packaged as design files so utilities can customize them or use single elements however they wish for their social media platforms.

Copy Library

The Copy Library can be used to create standalone posts, paired with the customizable images available in our library, or be used as supplemental copy for your other social media efforts. Please note: The library uses icons to indicate the appropriate platform (Facebook or Twitter) for each content, along with the information reference and character count. When posting, please remember to cite your source (i.e. energystar.gov). Do not list the character count.

Images

These customizable images are available to download as packaged design files for use with Adobe InDesign. Additional images are available in sector's marketing toolkits.

BPA is working to amass library of stock photos appropriate to promote energy efficiency. We are providing these images free of charge for our customers to use in their efforts to promote energy efficiency. BPA is not placing restrictions on the use of these images, but we would ask that they only be used in the promotion of energy efficiency programs. Please note, the high resolution images are intended for printed collateral and low resolution images are intended for web sites and social media.

We are working to build this library; if you have suggestions on images that would be of value to your marketing efforts please contact your EER.

Heat Pump Water Heater Stock Photos

Ductless Heat Pump Stock Photos

Weatherization Stock Photos

Agricultural Stock Photos

BPA has created a library of case studies available for utilities to use for reference and promotional purposes.

LED Lighting Case Studies

Washington State Department of Ecology (June 2013)
Everett School District (June 2013)
Jackpot Market (June 2013)
Lynnwood Honda (June 2013)
Nordstrom (June 2013)
Nyberg Woods (June 2013)
Oregon Coast Aquarium (June 2013)
Starbucks (June 2013)
Sumner School District (June 2013)
Tacoma Police Department (June 2013)
Scappoose City Hall (June 2013)

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