Residential Marketing Toolkit

To help customer utilities and their trade allies with outreach to their residential customers, BPA created a suite of marketing materials to promote residential energy conservation measures and incentives.  Guided by customer input, BPA developed these print and digital assets that can be customized to suit a variety of needs for marketing to trade allies and end users.

The packaged files linked below include their source format (Adobe InDesign), which utilities may use to customize these products to their needs and brand. If you don’t have access to Adobe software or need design assistance, contact your energy efficiency representative (EER) to ask about BPA marketing specialist services. 

Please note all text and incentive levels are placeholder copy and can be edited to reflect your program’s specific offerings. The images included in these source files and in the BPA Stock Photo Library are only available to use in the formats provided and should not be incorporated into other materials.