BBEE programs are growing in prominence around the country, and represent a source of energy savings beyond traditional utility programs focused on encouraging adoption of EE technology. There is a substantial body of knowledge and experience associated with behavior change that is rooted in the social sciences. Waste management, healthcare and transportation industries have been applying behavior based approaches for some time. Utilities and others in the energy industry are now using it as a means for encouraging energy efficiency and savings. While the promise of BBEE programs (in terms of energy savings) is significant, there is much to be learned about effective strategies and tactics to motivate consumers, persistence, and effective methods to evaluate the energy savings.
In 2010, BPA initiated a behavior change strategy which aims to enable, validate and increase the amount and persistence of energy savings achieved through behavior based energy efficiency programs in the Northwest.