Televisions in the Northwest consume nearly 3.7 billion kilowatt hours of energy each year, according to estimates from the Northwest Power and Conservation Council. To build awareness and encourage consumers to buy energy-efficiency televisions, NEEA launched the Energy Forward initiative
, partnering with retailers like Wal-Mart, Best Buy, Costco, Sears, Sam's Club, Vann's and Kmart to promote energy efficient televisions.
An Energy Forward label is affixed to energy-efficient televisions in stores, identifying models that consume less electricity and exceed stringent ENERGY STAR® specifications. Utilities that fund NEEA directly are represented on in-store point-of-sale displays with their logos next to the ENERGY STAR logo, and receive market transformation savings as reported by NEEA for direct contributors.
Other BPA customer utilities are represented with language stating that the program is "Co-sponsored by your local public utility and the Bonneville Power Administration." Savings are reported to BPA by NEEA as part of the public share of NEEA market transformation savings.