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Consumer Electronics
​Updates and News
BPA and the Northwest Energy Efficiency Alliance (NEEA) are currently exploring new opportunities in efficient consumer electronics: from advanced power strips to TV set-top-boxes and more as future opportunities arise. ​
The Benefits of Energy Efficient Electronics​
Televisions in the Northwest consume nearly 3.7 billion kilowatt hours of energy each year, according to estimates from the Northwest Power and Conservation Council. To build awareness and encourage consumers to buy energy-efficiency televisions, NEEA launched the Energy Forward initiative, partnering with retailers like Wal-Mart, Best Buy, Costco, Sears, Sam's Club, Vann's and Kmart to promote energy efficient televisions.
An Energy Forward label is affixed to energy-efficient televisions in stores, identifying models that consume less electricity and exceed stringent ENERGY STAR® specifications. Utilities that fund NEEA directly are represented on in-store point-of-sale displays with their logos next to the ENERGY STAR logo, and receive market transformation savings as reported by NEEA for direct contributors.

Other BPA customer utilities are represented with language stating that the program is "Co-sponsored by your local public utility and the Bonneville Power Administration." Savings are reported to BPA by NEEA as part of the public share of NEEA market transformation savings.
How BPA Supports Efficient Electronics and Plug Load Reduction​
  • In 2008, urged NEEA to join the California Efficient TV initiative
  • Maintain Total Resource Cost effective (TRC) measures for Advanced Power Strips with BPA reimbursement
  • Provide access to qualified products lists and regional marketing opportunities
  • Collaborates on an ongoing basis with NEEA’s Retail Products Portfolio
  • Attended NEEA’s Workshop #1: Regional Strategic Market Planning for Consumer Products
Please note: Because BPA elected to support NEEA's Energy Forward Initiative, we do not currently provide utility reimbursement for Efficient Televisions.
Program Tools and Resources
For more information about Advanced Power Strips or consumer electronics in general, please contact David Murphy, Program Manager at For more information about the Energy Forward campaign please contact NEEA or your Energy Efficiency Representative.